JustFab became a very popular website, which helped to spawn the Fabletics website as well. Although JustFab is the mother to the Fabletics websites, Fabletics is a company that has a mind of its own. Instead of selling boots, shoes, clothing, and jewelry like the JustFab website, the pinterest.com presence deals directly and specifically with athletic wear. Many people who wear athletic clothing may be looking for stylish clothes that don’t cost an arm and a leg, and this is where Fabletics comes in. Fabletics knows exactly what their customers want because the head of the company is Kate Hudson, who loves to wear athletic clothing like yoga pants.
Although Fabletics started out as another website similar to JustFab, they have now chosen to open up stores that have made many of their customers excited. Fabletics is shipping out 800,000 items in a month, and this doesn’t include the business that their stores are enjoying now. With seven stores under their belt, Fabletics expects to have dozens more that will go all the way up to 100 stores within five years. Those who want to shop in the store can simply go to the physical location to purchase whatever they want at discounted prices. The physical store is similar to the online store but may not have all the products that the online store contains.
Those who go to the Fabletics store to make purchases can also sign up for VIP membership, which costs $49.95 each month. The membership that can be purchased online or in the Fabletics store will entitle the person to an outfit each month, and the outfit is shipped to their home. The membership can be canceled at any time, and the membership fee is not something that Fabletics will keep, but the customer has full access to the monies paid for membership in order to use that money to purchase products from the store or online.
Any month that a customer doesn’t feel like paying the membership fee, they can simply opt out, which will mean that their card won’t be charged anything, and they can resume paying the membership fee the next month or opt out again. Those who choose to become a member of the Fabletics website will enjoy major discounts as well as access to comfortable and fashionable clothing that may be hard to find if not impossible to find in other stores or on other websites. The storefronts that are run by Fabletics will boast some of the latest styles from the company and will have different clothing come in on a regular basis. Those who love the Fabletics website will absolutely love the Fabletics store too.
Learn more about Fabletics: http://www.businessinsider.com/fabletics-turnaround-story-2016-5