How Don Ressler Launches an Online Business

Any person with a decent amount of experience in the tech world will tell you that one of the most difficult things to do is launch a successful startup. This is because the Internet is loaded with competition that has been around a long time and has vast financial resources at their disposal. Therefore, the odds of launching a successful startup are very long indeed. This has never stopped Don Ressler from trying to start new online businesses in many different industries. He has developed a formula that has enabled him to continuously churn out websites that attract customers and make money. So how does he do it?

Don has given several interviews during the course of his career which give some insight into the methods he uses to get his new online businesses up and running. Don Ressler will obviously not go into too many specifics because he does not want the competition to catch on. However, the things he has revealed have shown Don to be a man that plans everything out meticulously and leaves few things to chance. It is no wonder he has achieved such great success in his career.

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For example, Don has said that he began planning Dermstore more than two years before the skincare website was launched. According to Don, this amount of time was necessary to do the preparations he needed in order to ensure the site would be able to effectively compete. He started his research by carefully looking at all the competition. He believes it is very important to learn from the mistakes of his competitors. He made a list of all the things on their sites that he could do better. He then came up with a budget and secured the necessary financing. This required pitching his idea for a skin care website to a number of different venture capital groups. He will then begin the process of hiring a staff that has experience in the industry the site is involved in.

Don Ressler used the same strategy when he decided to start a clothing site called JustFab. This site took another year to get off the ground. However, all of the time that Don put into it were definitely worth it. The site made so much money from the start that Don started a similar athletic clothing site that he called Fabletics. Don’s career is proof that hard work pays off.

Read more about Don Ressler on Pando
See Don Ressler over at Perez Hilton

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