José Auriemo Neto: Redefining Brazil’s Real Estate Industry

If you follow the Brazilian real estate industry, you probably have heard of José Auriemo Neto. He was the CEO of one of Brazil’s oldest and most successful real estate companies JHSF Participacoes SA since 2006 to 2014. He continues being the leader of the company to date serving in different capacities as it is a family-owned company. He is known for his brilliant mind and strong leadership qualities that enabled him to lift JHSF to where it is today. He spearheaded the company’s entrance into the retail market by overseeing the construction of a few malls and shopping complexes during his time as CEO.

José Auriemo Neto was born and raised in Brazil. His father Fabio Auriemo started JHSF in 1972 with his brother Jose Roberto Auriemo. The company mainly focused on construction but not big projects. José Auriemo Neto joined the company in 1993 after school and helped create its service department through his parking lot management company. Even before taking up a management position, José Auriemo Neto was already showing signs of his leadership skills and business instincts.

In 1998 José Auriemo Neto began the shopping center department of the company by obtaining the contract to develop and manage Shopping Santa Cruz. This was crucial in driving the company towards the high-end real estate market which they serve now. To date, the company has been involved in the construction of many luxury projects not only in Brazil but also in other South American countries and even in the USA. The project that showed how good José Auriemo Neto was is the Cidade Jardim Complex which was completed in 2006. It was a huge project that consisted of a shopping mall, residential towers, and commercial towers. The project established JHSF as a leading high-end real estate developer and brought huge returns to the company.

It is clear the huge contribution José Auriemo Neto has had not only to JHSF but also to the Brazilian real estate industry as a whole. In addition to this, he plays a huge part in Brazilian politics by donating to political parties.

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