Eli Gershkovitch- Grow to Meet Demand

Pilot, Lawyer, and local entrepreneur Eli Gershkovitch, his motto is “you grow to meet demand, or demand will shrink to meet you.” The Steamboat Brewery was started in 1995 as a small pub in Vancouver that seated less than 200. Founder and entrepreneur, Eli Gershkovitch focused on creating a brand that defined the culture of the city and through constant reinvestment and expansion has been able to make a name for himself and his company in the Canadian craft brewery scene (https://gazetteday.com/2017/08/eli-gershkovitch-steamworks/).

 

At the 2017 U.S. Open Beer Championship, Canadian breweries took 24 awards and made their mark in the brewery industry. Canada is not known for their craft brews, but that is definitely changing as more and more breweries enter the international market with innovative and unique products. Unfortunately, many of the new breweries close within one year of opening, but there are many like Steamboat Brewery that is able to stand the test of time. Eli Gershkovitch put Canadian craft beer on the map with his original brews and popular pub in downtown Vancouver. His unique style and flair can be attributed to a trip to Germany where he experienced the intense flavors and variations of beer compared to what was available to him in Canada. Steam brewing was not done in Canada (likely due to the legal complexity of setting up a business permit)but because of Eli’s background in law, he was able to get the brewery up and running and even patented the method.

In 2013 Steamboat Brewery expanded into a full-fledged brewery operation in addition to expanding seating to over 750. The Steamboat brews are sold throughout Canada and in 14 states in the U.S. – the most popular brews are the Flagship IPA, the Steamworks Pale Ale, and the Lion’s Gate Lager. The popularity of the brews comes after long periods of testing and refining, the Flagship IPA was produced for over 4 years before it was introduced at the pub and is described as a unique IPA made with multiple hops and starts out with a tropical flavor that turns to just the right amount of bitterness as you drink. Eli Gershkovitch and the Steamboat Brewery are the Canadian craft brew to watch- they will continue growing to meet the ever-increasing demand of the craft-brew lovers in Canada and the U.S.

More about Eli Gershkovitch on Twitter and Crunchbase

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