Lori Senecal is an acknowledged individual with promotion and marketing skills; she is good at finding innovative advertising skills. Her specialty is finding technological solutions to business difficulties. Her believability in the advertising sector made her the worldwide head of Crispin Porter and Bogusky; CP & B. Formerly, she was the Executive Chairperson of KBS. KBS rapidly grew because of her tremendous work. For more details visit Bloomberg.
During an interview with Inspirery, MS Senecal mentions various aspects of the advertising business. She said what motivated her to start up the business was linked to back then when she was a coach. As a coach, one has to have leadership qualities to help the others. Even though she loved gymnastics, she became a coach because of her height. Lori Senecal mentioned two major traits to be successful in ad campaigns: to work towards excellence and have empathy. She also says, to make money there should be performance and firmness. For advertising business to be gainful, one has to follow certain building procedures. With her ability to change negative to positive thoughts she became successful. She had less work looking for customers because they searched for her. On the marketing strategy that comes up with new business, she mentioned the secret as being aware of every detail concerning the business. She succeeded because of her mentors and her capacity to think. From her point of view, she sees a different future due to advancement in technology.
Lori Senecal graduated from McGill University with a Bachelor of Commerce, majoring in Marketing and Finance. Since 2015 she was appointed as the worldwide Chief Executive of MDC Partners’ CP&B. Her work is to review its progress and expansions and supervise coordination of the other ten international offices. She has the responsibility of driving its vision and collaborating with MDC agencies.
Apart from coming up with an advanced global agency, which helps in innovation, she has been named as the Agency Executives to be watched. Because CP+ B is among the Creative Innovators. Additionally, she was named in Ad Week’s power which recognizes best performing leaders on media. Recently, she was known by Fast Company as a transforming leader in business. She is highly motivated by creativity and invention in making transformations.